Author: CHEN Zirou
Under the environment of accelerated development of global digitalization and intelligentization, consumers’ contact media and industry brand marketing methods are undergoing great changes, and all walks of life are meeting this new opportunity and challenge. As the national pillar industry of our country, catering industry is faced with an important industry transformation and exploration and development. As a catering marketing expert, Mr. ZHU Xiaopeng pays close attention to the development and change trend of catering intelligent marketing, and makes great contribution for the transformation and upgrading of the catering industry.
In recent years, for the catering industry, the traditional marketing theories, methods and means have been unable to meet the ever-expanding market demand. Mr. ZHU Xiaopeng as a member of the catering marketing chain, in order to meet the needs of consumers, always strives to explore and try new marketing methods. Over the years, Mr. ZHU Xiaopeng has deeply explored and mined the development direction of marketing intelligence and data in the catering industry. He has introduced international cutting-edge high-tech technologies such as big data analysis technology into the catering marketing field and developed a series of technical achievements, such as “An Intelligent Restaurant Marketing Service Platform Based on Big Data Analysis Technology”, “One-stop Digital Restaurant Marketing System Based on RFID Technology”, “Accuracy Statistics and Management System for Restaurant Marketing Data Based on AI Artificial Intelligence Technology”, “Catering Membership Marketing System Based on Big Data and Intelligent Internet of Things” and so on. These new creative technological achievements not only refine the advantages of traditional catering marketing, but also deeply integrate intelligent technology and predictive marketing methods, providing high-quality solutions for the digital progress of catering industry, and providing many favorable conditions for the long-term development of capital market marketing income growth.
Mr. ZHU Xiaopeng said: “I hope to empower the catering market with the help of intelligent technology and perceive consumers’ concerns and dynamic changes in their needs in real time and accurately. I also hope to use digital technology to upgrade the catering industry from the stage of weak intelligence to the stage of strong intelligence and timely adjust marketing strategies, so that consumers can continue to feel the marketing innovation of enterprises and brands. Thus we can accurately forecast and grasp the marketing direction, and better face the surge of market demand changes.”
No matter what kind of industry, its product marketing bears very important social responsibility. Under a certain market mechanism, the humanistic care of the catering industry is reflected through tangible and intangible products. Consumers can judge whether an enterprise or brand cares about their dietary needs and preferences by capturing the product ideas of catering enterprises. Even if different diners have different service positioning for the same restaurant, the marketing creativity always affects the hearts of consumers. At present, by introducing a large number of intelligent technologies, Mr. ZHU Xiaopeng quickly generates a large number of different forms of marketing creativity in a short time according to the differences in consumer preferences and needs. At the same time, he timely adjusts the structure of catering enterprises and brands, organically coordinates the enterprise’s brand culture and creativity with consumer needs, and avoids the friction of value orientation with consumers. It has effectively accelerated the iteration speed of intelligent marketing in the catering industry.
As a leader in helping intelligent technology integrate into catering marketing, ZHU Xiaopeng has always been committed to breaking through the application difficulties of catering marketing in the research and contribution of intelligent marketing, providing overall solutions for the catering industry and brands in the development of ascending dimension information technology, and focusing on the development of intelligent development with the support of AI, big data and other technologies. At the same time, it creates a new closed-loop mode for catering marketing, so that enterprises and brands can better adapt to the new stage of upgrading from two-dimensional marketing to four-dimensional marketing, and proves the road and direction for the intelligent upgrading and transformation of traditional catering marketing. One of Mr. ZHU Xiaopeng’s technical achievements “Accuracy Statistics and Management System for Restaurant Marketing Data Based on AI Artificial Intelligence Technology” uses new AI technology to make accurate statistics of catering marketing data, and carries out personalized portrait depiction of customer groups. Through AI artificial intelligence technology, consumers’ personalized preferences and eating habits are screened out. The analysis results are carried into the flexible production of catering products. The technological achievements developed by Mr. ZHU Xiaopeng have replaced artificial services with AI intelligent services, greatly improving the efficiency and quality of services, and bringing the consumption experience of consumers and the marketing strategies of catering enterprises to a high level of synergy between product and effect.
Mr. ZHU Xiaopeng has accumulated rich marketing experience in the catering industry for many years. In view of the constantly updated market demand and changes in consumer preferences, Mr. ZHU Xiaopeng has always maintained the original intention of “fundamentally touching consumers”, grasped the changing direction of marketing methods and marketing content, and responded to the needs of consumers and the market in a more timely manner. In the future, Mr. ZHU Xiaopeng will continue to introduce intelligent high-tech, insight into consumer psychology and demand, and create intelligent closed-loop catering mode, to create the intelligent, digital transformation and upgrading of the industry to provide continuous power.